The share of conversions from multiple acquisition channels on an eCommerce website is now estimated at more than 50%. In this context, the attribution of performance is a major issue for all actors of digital marketing.
Web analytics compatible
With the diversification of acquisition channels, it is now essential for all e-commerce websites to have a clear idea of the performance of each marketing channel. Learn more
Case study : 123fleurs.com
"In 2012, we will celebrate our thirteenth birthday. PASID method coupled with Mazeberry has allowed us to rethink our online marketing budget and to save valuable time." Frédéric Guffroy, founder and CEO of 123fleurs.com